AI real estate storytelling
I was responsible for bringing Studeo's brand to life through animated web design, ad creative, and product videos.
Ads
I tested how quickly ads revealed the product mattered as much as how they looked. In Studeo's highest-performing month, 22% of ads showed the product within the first six seconds, compared to just 2% in lower-performing months. The best-performing creatives consistently balanced messaging across the funnel, which closely tracked with the number of deals closed each month.
Landing Pages & Explainer Video
I designed 10+ landing pages and led the creation of 3+ explainer videos, including the flagship video that launched alongside Studeo's new website. That video became the most-clicked, most-interacted-with element on the site — engaging 34% of 22.4K visitors (~7,600 plays) — and was later repurposed into short-form ad content to drive additional lead volume. It clarified Studeo's platform around three core customer pain points: winning listings, standing out, and selling faster.
Website Revamp
I led the full visual and animated redesign of Studeo's website, rethinking both the design and the user journey from landing to demo booking. After launch, demo bookings increased by 50%, with 1 in 3 visitors booking directly from the site — with zero intervention from the sales team.