I’ve collaborated with the founder of the company, Sheela Mahdavi, to improve her online brand's visual identity and successfully market her herbal products through a variety of visual assets.
I was tasked with the challenge of creating a series of Instagram Highlights that would tell the story of the brand and reveal why they are so passionate about the quality of their herbs. We wanted the customer to fully experience the quality of the products by connecting with them on a personal level through the incorporation of behind-the-scenes photographs and videos.
Examples of the Instagram Highlights
I was also tasked with the challenge to create an accessible guide for their Parasite Formula that answered frequently-asked questions regarding parasite cleansing. While looking for an elegant way to align with the brand's aesthetic, I developed an Instagram Highlight as an easy-to-follow visual experience that paired subtle animations, simplistic photography and a call-to-action to purchase the product.
Create a memorable story-telling experience that helps the customer understand the true quality behind the brand.
To address the brand's concern regarding their customers' frequently-asked questions regarding the cleanse, its ingredients and what it entails.
Examples of the Instagram Highlights
Branding is an essential part of every company’s marketing efforts. Creating a consistent look and feel across the company’s branding is key to building brand awareness, developing the customer’s loyalty, and increasing sales.
I was tasked with designing email layouts that adhered to brand guidelines, keeping these marketing emails very simple and beautiful, especially when launching new products on the site. As a result, we've increased click-through rates by over 50% and received an influx of email subscribers.
To help create community between the customer base, maintain their appearance as a brand that is transparent and down to earth, and increase site visits.
Examples of the Parasite Cleanse Launch Email
