Malleable
AI SAAS
AI SAAS
As the founding designer at Malleable, I shaped the company’s entire visual experience, from product design to web presence and marketing materials. My role spanned UI/UX, website design, motion graphics, and promotional assets that supported product launches and brand growth.
As the founding designer at Malleable, I shaped the company’s entire visual experience, from product design to web presence and marketing materials.
My role spanned UI/UX, website design, motion graphics, and promotional assets that supported product launches and brand growth.
Role
Founding Designer
Founding Designer
Founding Designer
Tools
Tools
Tools
Figma, Framer, Adobe After Effects
Figma, Framer, Adobe After Effects
Figma, Framer, Adobe After Effects
Timeline
Timeline
Timeline
8 Months
8 Months
8 Months
Year
Year
Year
2025
2025
2025
APP DEVELOPMENT PROCESS
APP DEVELOPMENT PROCESS
I began by understanding the target audience's problems: siloed and inaccurate data, excessive admin work, time-consuming prospecting tools, and overpriced competitor solutions.
I began by understanding the target audience's problems: siloed and inaccurate data, excessive admin work, time-consuming prospecting tools, and overpriced competitor solutions.
I identified key differentiators and created feature lists for immediate implementation and future iterations. Working through rapid design cycles, I built wireframes while adapting to shifting market demands. I managed a product designer to ensure the UX/UI aligned with our vision, conducted beta testing with target users, and collaborated directly with developers to address technical feasibility issues.
I identified key differentiators and created feature lists for immediate implementation and future iterations.
Working through rapid design cycles, I built wireframes while adapting to shifting market demands.
I managed a product designer to ensure the UX/UI aligned with our vision, conducted beta testing with target users, and collaborated directly with developers to address technical feasibility issues.
RESEARCH AND STRATEGY
RESEARCH AND STRATEGY
I conducted market and user research using MoSCoW analysis, user flows, and an information architecture map to pinpoint pain points and key features, directly informing the product’s functionality and design.
I conducted market and user research using MoSCoW analysis, user flows, and an information architecture map to pinpoint pain points and key features, directly informing the product’s functionality and design.
DESIGN AND DEVELOPMENT
I created a scalable design system, built interactive wireframes, and prioritized key MVP features to roll out and test with new users.
DESIGN AND DEVELOPMENT
I created a scalable design system, built interactive wireframes, and prioritized key MVP features to roll out and test with new users.
beta testing findings
I worked with a small group of individuals in our target market over a month. We used their findings to refine Malleable's interface and improve features we had worked on. Below are some findings that helped us shape the app further.
Data Output: Originally, any findings were only visible in the chat module as text outputs, which limited users’ ability to work with the data. We added downloadable CSVs, allowing users to manipulate and analyze data directly in spreadsheets, improving usability.
Tool Connection: We initially used an app marketplace approach, but users struggled to know which tools to connect and how. By adding a connector directly in the chat interface, users could select and connect tools seamlessly, leading to higher satisfaction and increased app usage.
The wireframing and revision process of Malleable as we were testing our MVP with a small user base
WEB DESIGN
WEB DESIGN
Using Framer as my primary tool, I created a high-impact website that effectively communicated our value proposition. Key responsibilities included:
Clearly communicating our value proposition to the target audience
Testing multiple messaging strategies and tracking engagement/drop-off points
Creating smooth micro-interactions and custom interactive components
Producing a motion explainer video for the hero section to quickly demo the product
Using Framer as my primary tool, I created a high-impact website that effectively communicated our value proposition. Key responsibilities included:
Clearly communicating our value proposition to the target audience
Testing multiple messaging strategies and tracking engagement/drop-off points
Creating smooth micro-interactions and custom interactive components
Producing a motion explainer video for the hero section to quickly demo the product
MOTION DESIGN
I implemented web motion design to showcase interactivity, guide users through the product, and create a seamless, engaging browsing experience. A central feature of the site was an animated product demo I produced, which efficiently conveyed the platform’s capabilities in just seconds. This walkthrough video:
Showcased the core user journey through the application
Highlighted how Malleable addressed the specific pain points identified in our research
Visualized the time-saving advantages compared to traditional workflows
Demonstrated the intuitive interface in action, rather than relying on static descriptions
MOTION DESIGN
I implemented web motion design to showcase interactivity, guide users through the product, and create a seamless, engaging browsing experience. A central feature of the site was an animated product demo I produced, which efficiently conveyed the platform’s capabilities in just seconds. This walkthrough video:
Showcased the core user journey through the application
Highlighted how Malleable solved the specific pain points our research uncovered
Visualized the time-saving advantages compared to traditional workflows
Demonstrated the intuitive interface in action rather than just describing it
The animation walkthrough video of Malleable, featured on the homepage during product launch
RESULTS
RESULTS
Working with Malleable was a unique opportunity to help build a bootstrapped SaaS product from the ground up and contribute across multiple areas of the startup. It was a challenging and fast-paced project that involved long nights and close collaboration, but it also taught me valuable lessons in sales, marketing, and product strategy. It pushed me to think beyond aesthetics; focusing not just on how things look, but on how effectively they communicate and support the company’s goals. Overall, the product launch was a success, with 150 waitlist sign-ups in under two months and 100 active users during launch.
Working with Malleable was a unique opportunity to help build a SaaS product from the ground up and contribute across multiple areas of the startup.
It was a challenging and fast-paced project that involved long nights and close collaboration, but it also taught me valuable lessons in sales, marketing, and product strategy.
It pushed me to think beyond aesthetics; focusing not just on how things look, but on how effectively they communicate and support the company’s goals. Overall, the product launch was a success, with 150 waitlist sign-ups in under two months and 100 active users during launch.
RESULTS
Working with Malleable was a unique opportunity to help build a bootstrapped SaaS product from the ground up and contribute across multiple areas of the startup. It was a challenging and fast-paced project that involved long nights and close collaboration, but it also taught me valuable lessons in sales, marketing, and product strategy.
It pushed me to think beyond aesthetics; focusing not just on how things look, but on how effectively they communicate and support the company’s goals. Overall, the product launch was a success, with 150 waitlist sign-ups in under two months and 100 active users during launch.
See another project
See another project
Studeo AI
AI Saas
Refreshing Studeo's social presence and visual identity.
Studeo AI
AI Saas
Refreshing Studeo's social presence and visual identity.
beta testing findings
beta testing findings
I worked with a small group of individuals in our target market over a month. We used their findings to refine Malleable's interface and improve features we had worked on. Below are some findings that helped us shape the app further.
Data output
Data output
Originally, any findings were only visible in the chat module as text outputs, which limited users’ ability to work with the data. We added downloadable CSVs, allowing users to manipulate and analyze data directly in spreadsheets, improving usability.
Originally, any findings were only visible in the chat module as text outputs, which limited users’ ability to work with the data. We added downloadable CSVs, allowing users to manipulate and analyze data directly in spreadsheets, improving usability.
tool connectioN
tool connectioN
We initially used an app marketplace approach, but users struggled to know which tools to connect and how. By adding a connector directly in the chat interface, users could select and connect tools seamlessly, leading to higher satisfaction and increased app usage.
We initially used an app marketplace approach, but users struggled to know which tools to connect and how. By adding a connector directly in the chat interface, users could select and connect tools seamlessly, leading to higher satisfaction and increased app usage.