Malleable
AI SAAS
AI SAAS
As the founding designer at Malleable, I shaped the company’s entire visual experience, from product design to web presence and marketing materials. My role spanned UI/UX, website design, motion graphics, and promotional assets that supported product launches and brand growth.
As the founding designer at Malleable, I shaped the company’s entire visual experience, from product design to web presence and marketing materials.
My role spanned UI/UX, website design, motion graphics, and promotional assets that supported product launches and brand growth.
Role
Founding Designer
Founding Designer
Founding Designer
Tools
Tools
Tools
Figma, Framer, Adobe After Effects
Figma, Framer, Adobe After Effects
Figma, Framer, Adobe After Effects
Timeline
Timeline
Timeline
8 Months
8 Months
8 Months
Year
Year
Year
2025
2025
2025
APP DEVELOPMENT PROCESS
APP DEVELOPMENT PROCESS
I began by understanding the target audience's problems: siloed and inaccurate data, excessive admin work, time-consuming prospecting tools, and overpriced competitor solutions.
I identified key differentiators and created feature lists for immediate implementation and future iterations. Working through rapid design cycles, I built wireframes while adapting to shifting market demands. I managed a product designer to ensure the UX/UI aligned with our vision, conducted beta testing with target users, and collaborated directly with developers to address technical feasibility issues.
I identified key differentiators and created feature lists for immediate implementation and future iterations.
Working through rapid design cycles, I built wireframes while adapting to shifting market demands.
I managed a product designer to ensure the UX/UI aligned with our vision, conducted beta testing with target users, and collaborated directly with developers to address technical feasibility issues.
RESEARCH AND STRATEGY
RESEARCH AND STRATEGY
I conducted market and user research using MoSCoW analysis, user flows, and an information architecture map to pinpoint pain points and prioritize features, directly informing the product’s functionality and design.
DESIGN AND DEVELOPMENT
I created a scalable design system, built interactive wireframes, and prioritized key MVP features to roll out and test with new users.
DESIGN AND DEVELOPMENT
I created a scalable design system, built interactive wireframes, and prioritized key MVP features to roll out and test with new users.
The wireframing and revision process of Malleable as we were testing our MVP with a small user base
WEB DESIGN
WEB DESIGN
Using Framer as my primary tool, I created a high-impact website that effectively communicated our value proposition. Key responsibilities included:
Clearly communicating our value proposition to the target audience
Testing multiple messaging strategies and tracking engagement/drop-off points
Creating smooth micro-interactions and custom interactive components
Producing a motion explainer video for the hero section to quickly demo the product
Using Framer as my primary tool, I created a high-impact website that effectively communicated our value proposition. Key responsibilities included:
Clearly communicating our value proposition to the target audience
Testing multiple messaging strategies and tracking engagement/drop-off points
Creating smooth micro-interactions and custom interactive components
Producing a motion explainer video for the hero section to quickly demo the product
MOTION DESIGN
A centerpiece of the website was an animated product demo I created, which efficiently demonstrated the platform's capabilities in just seconds. This walkthrough video:
Showcased the core user journey through the application
Highlighted how Malleable solved the specific pain points our research uncovered
Visualized the time-saving advantages compared to traditional workflows
Demonstrated the intuitive interface in action rather than just describing it
MOTION DESIGN
A centerpiece of the website was an animated product demo I created, which efficiently demonstrated the platform's capabilities in just seconds. This walkthrough video:
Showcased the core user journey through the application
Highlighted how Malleable solved the specific pain points our research uncovered
Visualized the time-saving advantages compared to traditional workflows
Demonstrated the intuitive interface in action rather than just describing it
The animation walkthrough video of Malleable, featured on the homepage
RESULTS
RESULTS
Working with Malleable was a unique opportunity to help build a SaaS product from the ground up and contribute across multiple areas of the startup. It was a challenging and fast-paced project that involved long nights and close collaboration, but it also taught me valuable lessons in sales, marketing, and product strategy. It pushed me to think beyond aesthetics; focusing not just on how things look, but on how effectively they communicate and support the company’s goals.
Working with Malleable was a unique opportunity to help build a SaaS product from the ground up and contribute across multiple areas of the startup.
It was a challenging and fast-paced project that involved long nights and close collaboration, but it also taught me valuable lessons in sales, marketing, and product strategy.
It pushed me to think beyond aesthetics; focusing not just on how things look, but on how effectively they communicate and support the company’s goals.
RESULTS
With this refresh, the Studeo brand now feels more vibrant, creative, and seamlessly AI-powered, perfectly positioned to help real estate professionals captivate their audience and close more deals. This evolution also allows us to scale our content more efficiently, making our marketing efforts smoother with templated social assets that keep our messaging consistent and impactful.
See another project
See another project
Studeo AI
AI Saas
Refreshing Studeo's social presence and visual identity.
Studeo AI
AI Saas
Refreshing Studeo's social presence and visual identity.