Studeo AI
As Studeo’s marketing team grew, the creative team took on the challenge of refreshing our brand visuals ensuring every touchpoint felt cohesive, dynamic, and unmistakably them. Studeo had just sharpened their messaging to the real estate sector, reinforcing Studeo as the must-have tool for top realtors looking to stand out, sell faster, and win more business. I led the refresh of our brand visuals, crafting new textures, patterns, and an expanded icon set designed to bring consistency and energy across all platforms.
The key challenge was striking the perfect balance: how do we showcase real estate as creative, engaging, and AI-powered while still staying grounded in the industry’s core themes of housing, transactions, and trust?
To bring more depth and personality to Studeo’s refreshed brand, I explored a variety of background textures, testing circular elements from past marketing materials, rigid geometric shapes, and more fluid, organic forms. With our brand refresh introducing new gradients, I applied them across these experiments to see how they could shape our visual identity moving forward.
We leaned into a more organic approach: incorporating soft circles, floral-inspired forms, rounded home icons, and subtle sparkles. This direction reinforces the creativity at the heart of Studeo while keeping the look warm and inviting. I also played with gradient transitions to create a seamless, visually engaging experience that enhances readability across all platforms.
Brainstorming on Figma and going through multiple revision rounds with the marketing team to solidify our new visual language
Our original icons were minimal and rigid, creating a contrast to the rounded, inviting feel of our ads and marketing materials. To bring more personality into the brand, I designed a fresh, playful icon set. A set that not only covered essential real estate, marketing, and selling concepts but also brought energy to our social media, blog content, and print materials. These icons seamlessly double as background patterns and textures, reinforcing our visual identity across every brand touchpoint.
