Malleable
AI SAAS
AI SAAS
AI SAAS
As the founding designer at Malleable, I crafted the company’s entire visual experience, from intuitive product interfaces to compelling brand touchpoints. My work extended beyond UI/UX to include a scalable design system that supported company growth.
Role
Founding Designer
Founding Designer
Design Focus
Brand Strategy, Website Design, Ad Design
Brand Strategy, Website Design, Ad Design
Timeline
8 Months
8 Months
Year
2024
2024
UX/UI Challenge
UX/UI Challenge
UX/UI Challenge
Revenue teams of all sizes often waste time and make poor decisions due to manual processes.
Sales teams, particularly in small and medium-sized businesses (SMBs), faced significant inefficiencies due to fragmented data, excessive administrative tasks, inefficient prospecting tools, and inaccurate decision-making. Existing enterprise solutions were expensive and inaccessible, leaving them without a viable alternative.
After identifying critical pain points through market research, I spearheaded the entire product development lifecycle. This included conducting TAM analysis, competitive research, feature prioritization, and wireframing.
My Role
My Role
My Role
Building a web application from the ground up.
The founder of Malleable approached me to design a web application from the ground up to address these challenges. My responsibilities spanned conducting market and competitor research, defining and prioritizing product features, designing wireframes and prototypes, hiring and managing a product designer, collaborating with developers for technical feasibility, and leading beta testing with 10 users to refine usability.
After identifying critical pain points through market research, I spearheaded the entire product development lifecycle. This included conducting TAM analysis, competitive research, feature prioritization, and wireframing.
I later hired and managed a product designer while working closely with developers to ensure technical feasibility. The UX/UI process culminated in beta testing with 10 users to optimize the final product.
Our MVP evolved significantly from its initial concept. We started with three potential approaches, but ultimately discarded two of them after months of exploring and refining the product's value proposition.
The original concept targeted sales professionals - specifically SDRs, outbound agencies, and account executives. However, after testing multiple designs and feature sets, we pivoted away from this sales-focused direction. Our current version has found its footing with a different audience, and we've validated strong product-market fit with this new user base.
Process and Impact
Process and Impact
Process and Impact
Research & Strategy
I conducted thorough market research to identify user pain points, directly shaping the product’s functionality and design approach.
After identifying critical pain points through market research, I spearheaded the entire product development lifecycle. This included conducting TAM analysis, competitive research, feature prioritization, and wireframing.
Design & Development
I created a scalable design system, built interactive wireframes, and prioritized five key MVP features.
After identifying critical pain points through market research, I spearheaded the entire product development lifecycle. This included conducting TAM analysis, competitive research, feature prioritization, and wireframing.
Marketing Challenge
Marketing Challenge
Marketing Challenge
Design a high-conversion website that effectively communicated value to our target audience.
Design a high-conversion website that effectively communicated value to both SalesOps and RevOps audiences.
I led the website design process to transform our app's UI into a conversion-focused site. Through careful research, I identified and addressed key audience pain points including data management complexity and workflow inefficiencies. The process involved crafting targeted messaging, conducting extensive A/B testing, and implementing an intuitive layout that resonated with both user segments. I also animated a simple yet engaging walkthrough of our MVP that doubled as a demo for website visitors.
I led the website design process to transform our app's UI into a conversion-focused site. Through careful research, I identified and addressed key audience pain points including data management complexity and workflow inefficiencies.
The process involved crafting targeted messaging, conducting extensive A/B testing, and implementing an intuitive layout that resonated with both user segments. I also animated a simple yet engaging walkthrough of our MVP that doubled as a demo for website visitors.
Phase 2 Outcomes
Phase 2 Outcomes
Phase 2 Outcomes
Achieved 15% higher click-through rate through strategic A/B testing and audience-specific messaging.
Achieved 15% higher click-through rate through strategic A/B testing and audience-specific messaging.
Achieved 15% higher click-through rate through strategic A/B testing and audience-specific messaging.
Key Metrics
15% increase in CTA click-through rate
2 distinct audience segments addressed
3 major pain points addressed and resolved
Multiple A/B tests completed on copy and placement
