Studeo Paid Ads
At Studeo, I’ve helped lead the creative strategy for paid ad campaigns targeting top-performing real estate agents, especially those in the luxury space who heavily invest in branding and marketing.
We initially faced several challenges: unclear messaging that didn’t resonate with our audience, visuals that felt off-brand or overly abstract, and ads that failed to show the product early enough to establish relevance.
Our team developed a full-funnel creative framework that guides messaging and visuals across the customer journey. We found that ads were most successful when they opened with a strong pain point and showed the product within the first six seconds.
Product introductions with elegant, high-end visuals tailored to luxury real estate agents.
Short, looping videos and still images
Deeper dives into product features, combined with messaging around the key pains of selling faster and standing out.
Carousels, 10-30s videos
Customer testimonials and success stories that create social proof and a sense of exclusivity, prompting a competitive edge among agents.
Carousels, 10-30s videos
Examples of Studeo's top of funnel ads
In January 2025, 22% of our ads showed the product within the first six seconds, leading to the highest-performing month in company history.
By contrast, in lower-performing months, only 2% of ads followed this structure.
Our best-performing creatives consistently balanced messaging across the funnel, which closely correlated with the number of deals closed each month.
The full-funnel strategy and improved creative process led to a significant increase in lead quality and volume.
Examples of Studeo's middle of funnel ads
