Studeo Paid Ads
AI SAAS
AI SAAS
At Studeo, I’ve helped lead the creative strategy for paid ad campaigns targeting top-performing real estate agents, especially those in the luxury space who heavily invest in branding and marketing.
At Studeo, I’ve helped lead the creative strategy for paid ad campaigns targeting top-performing real estate agents, especially those in the luxury space who heavily invest in branding and marketing.
The Challenge
The Challenge
We initially faced several challenges: unclear messaging that didn’t resonate with our audience, visuals that felt off-brand or overly abstract, and ads that failed to show the product early enough to establish relevance.
We initially faced several challenges: unclear messaging that didn’t resonate with our audience, visuals that felt off-brand or overly abstract, and ads that failed to show the product early enough to establish relevance.
CREATIVE PROCESS
CREATIVE PROCESS
We work closely with the marketing team, who provides briefs and base copy for each campaign. From there, the creative team is responsible for developing all visual assets. We frequently refine and optimize copy to better align with creative concepts and audience insights. Our process also includes optimizing ads for platform-specific formats, producing assets in landscape, 1:1, and vertical ratios for Meta and YouTube placements.
We work closely with the marketing team, who provides briefs and base copy for each campaign. From there, the creative team is responsible for developing all visual assets. We frequently refine and optimize copy to better align with creative concepts and audience insights.
Our process also includes optimizing ads for platform-specific formats, producing assets in landscape, 1:1, and vertical ratios for Meta and YouTube placements.
STRATEGIC APPROACH
STRATEGIC APPROACH
Our team developed a full-funnel creative framework that guides messaging and visuals across the customer journey. We found that ads were most successful when they opened with a strong pain point and showed the product within the first six seconds.
Our team developed a full-funnel creative framework that guides messaging and visuals across the customer journey. We found that ads were most successful when they opened with a strong pain point and showed the product within the first six seconds.
TOP OF THE FUNNEL (TOFU)
TOP OF THE FUNNEL (TOFU)
Product introductions with elegant, high-end visuals tailored to luxury real estate agents.
Product introductions with elegant, high-end visuals tailored to luxury real estate agents.
WINNING FORMATS
WINNING FORMATS
Short, looping videos and still images
MIDDLE OF THE FUNNEL (MOFU)
MIDDLE OF THE FUNNEL (MOFU)
Deeper dives into product features, combined with messaging around the key pains of selling faster and standing out.
Deeper dives into product features, combined with messaging around the key pains of selling faster and standing out.
WINNING FORMATS
WINNING FORMATS
Carousels, 10-30s videos
BOTTOM OF THE FUNNEL (BOFU)
BOTTOM OF THE FUNNEL (BOFU)
Customer testimonials and success stories that create social proof and a sense of exclusivity, prompting a competitive edge among agents.
Customer testimonials and success stories that create social proof and a sense of exclusivity, prompting a competitive edge among agents.
WINNING FORMATS
WINNING FORMATS
Carousels, 10-30s videos
Examples of Studeo's top of funnel ads
PERFORMANCE ANALYTICS
PERFORMANCE ANALYTICS
In January 2025, 22% of our ads showed the product within the first six seconds, leading to the highest-performing month in company history.
By contrast, in lower-performing months, only 2% of ads followed this structure.
Our best-performing creatives consistently balanced messaging across the funnel, which closely correlated with the number of deals closed each month.
The full-funnel strategy and improved creative process led to a significant increase in lead quality and volume.
In January 2025, 22% of our ads showed the product within the first six seconds, leading to the highest-performing month in company history.
By contrast, in lower-performing months, only 2% of ads followed this structure.
Our best-performing creatives consistently balanced messaging across the funnel, which closely correlated with the number of deals closed each month.
The full-funnel strategy and improved creative process led to a significant increase in lead quality and volume.
Examples of Studeo's middle of funnel ads
